New from Barbie Doll.
Mattel, the world's largest Toymaker, announce plans to expand the world of the puppet play online and offline launching the product range, "Stardoll is a Barbie" fashion dolls.
Dolls are a mini-fashion along the eyelashes, which are not painted, but is rooted in and stick out like dolls more expensive.
Mattel, which has been very reluctant to involve its nearly 4 billion of the Barbie brand with other brands under license from jumping into big-time with dolls Stardoll eight will sell for $ 20.99 each pretty hefty.
Stardoll go for names like Fallen Angel (Goth), Hello Bizou (bad) and Space Doll (sparkling). Fashion on the theme of dolls are on fire, with U.S. sales increased 15 percent over the past year, reports NPD Group.
The measure, scheduled to be implemented during the lucrative holiday season, breaks down the virtual walls of Toyland. Up to this license agreement in the changing industry, Stardoll is a phenomenon unique online game, making it one of the world's largest child-oriented sites, with 200 million girls in the world used to dress dolls Digital.
"Think of marriage as a toy world No. 1 fashion doll line, the world's No. 1 fashion doll," says Jim Silver, editor in chief at TimetoPlayMag.com, a website that encourages families to toys. Silver says that Mattel must offer a sense of hard to take the girls up to age 10 still plays with dolls. The key: a virtual link-up.
"We came to a cultural movement that shows no signs of slowing: the girls participate in the digital space," said Stephanie Cota, senior vice president of worldwide marketing for Barbie and girls.
New Star Dolls can not be one step ahead of Barbie. And not just the price. In addition, long eyelashes, Stardoll also paint different face, which makes it look as if they were wearing more makeup and sculpture are similar to the model than the traditional Barbie dolls. Since the dolls are not Barbie, Barbie brand is a small package.
While Mattel is not the first toy manufacturer to try to connect the virtual and the real world, there may be greater. Webkinz have been very successful connecting stuffed animals with online games. But Stardoll LinkUp can set a new standard.
The guy who started on Stardoll in 1996, it seemed that there would be a physical Stardoll. "I dreamed and planned," says CEO Mattias Miksch, who was skilled enough to register the trademark of the toy category, marking the end when on Stardoll.
"Today, children are always on the computer," says Silver. "If you want to keep the girls interested in the dolls, this is the way to do it."
